As is now a tradition every January with international shopping retailer Carrefour, the brand has hit the roads of Greater Cairo with a new OOH campaign to celebrate their 16th anniversary in the Egyptian market. Using dark blue backgrounds with celebratory confetti, the ads display a variety of home appliances with copy in glittery font that announces “January means Carrefour” and informs viewers that “On Carrefour’s birthday, promotions, discounts and installments too”. The campaign was launched during the last days of December with large uni-poles, double-decker pole and screens in selected districts of Greater Cairo.
