Egyptian developer Arabia Holding has reactivated their OOH media strategy to bring back their residential project Sun Capital in 6th of October City.

With ad copy that offers new payment conditions to viewers, the ads showcase multiple backgrounds with 3D models of the home units and the message in a strong golden font that reads “10 Years Payment Plan”, along the developer’s hotline for inquires.

The campaign appeared on the roads of Greater Cairo during the second week of January with a wide variety of OOH types and sizes as well as gate and serial combinations.

Sun Capital returns to the billboards with new payment plan-00Sun Capital returns to the billboards with new payment plan-01
Sun Capital returns to the billboards with new payment plan-00Sun Capital returns to the billboards with new payment plan-01

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