The events organizer Pyramids International has launched their regular outdoor campaign to announce the 63rd upcoming edition of Cairo Kids & Mother Expo fashion event. Using multi-artwork backgrounds with a dominant red color, the ads feature the dates and location of the event, as well as the patronage of the Egyptian Ministry of Trade & Industry and the logos of the main sponsors at the bottom. The campaign hit the roads of Greater Cairo during the first week January and seems wider in reach than previous OOH announcements of the organizer.
