Real estate developer IWAN has started to evolve the visuals of the ongoing OOH campaign for their latest residential project The Axis.
After being on the roads for more than two months, the developer has finally upgraded the visuals to reveal the style of the home units, along new messages that now complete the original slogan “Where all roads lead to” with unrelated concepts like “a modern oasis” and “warm haven”.
The new visuals were released during the first week of January and replace the previous campaign on the same OOH locations.
Industry: Real Estate
Brand: The Axis
Advertiser: IWAN Developments
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega Sign | Serial | T-pole | Uni-Pole
Region: North Africa
Tags: Campaign Upgrade | Product Launch
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