The Housing & Development Bank continues its activity on the roads of Greater Cairo with new outdoor ads that now promote the bank’s new bank certificates. Using different backgrounds, the ads display the bank certificates along ad copy that informs viewers of its name and features, namely “Bank Certificate for construction”, “The quintuples certificate” and “The septuplets certificate”. The campaign has spread gradually since the beginning of January and can be seen on uni-poles, billboards, T-poles and double-decker poles on various locations across Greater Cairo.
