The English-language radio station Nile FM has started the new year with a promotional schedule on the roads of Greater Cairo.
Launched their first OOH campaign, the broadcaster announces the leading shows along the names and images of their radio presenters and broadcast times. “Drive Home with Rob” and “The Morning Show with Mark & Sally” are some of the shows displayed individually.
The campaign started at the beginning of January and uses uni-poles and gate combinations on various locations across Greater Cairo.
Industry: Broadcast Media
Brand: Nile FM
Advertiser: NRP (Nile Radio Productions)
OOH Size: Gate | Large uni-pole
Region: North Africa
Tags: New Advertiser | Radio Station
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