Vodafone Egypt has started the New Year with the big celebration of its 20th anniversary in the Egyptian market.

Starting just before the end of-the-year festivities, but fully released after the first week of January, the telecom brand uses different ad visuals to convey the message “When we gather to do something, we become the strongest”, inviting Egyptian audiences to form teams and offering them “20 Million pounds for each 010 team”.

The campaign uses billboards and lightboxes in several districts of Greater Cairo.

Vodafone celebrates 20 years in Egypt with 20 million-00
Vodafone celebrates 20 years in Egypt with 20 million-00

Campaign Credits

Industry: Communication

Brand: Vodafone

Advertiser: Vodafone Egypt

OOH Size: Billboard | Lightbox | Serial

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Country: Egypt

Region: North Africa

Tags: Anniversary Campaign | Team 010

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