Vodafone Egypt has started the New Year with the big celebration of its 20th anniversary in the Egyptian market.
Starting just before the end of-the-year festivities, but fully released after the first week of January, the telecom brand uses different ad visuals to convey the message “When we gather to do something, we become the strongest”, inviting Egyptian audiences to form teams and offering them “20 Million pounds for each 010 team”.
The campaign uses billboards and lightboxes in several districts of Greater Cairo.
Advertiser: Vodafone Egypt
OOH Size: Billboard | Lightbox | Serial
Region: North Africa
Tags: Anniversary Campaign | Team 010
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