The pharmaceutical brand Biotica Baby has launched their first OOH campaign to promote the Biotica Cream for diaper rash and sunburn.
Over sky blue backgrounds to showcase the cream pack, the slogan offers viewers “The strongest solution for diaper rash” in a strong white font, adding some artistic wireframe drawings to enhance the visuals.
Starting during the first week of January, the campaign can be seen on double-decker poles, billboards and gate combinations on various selected locations of Greater Cairo.
Industry: Pharmaceuticals & Biotech
Brand: Biotica Cream
Advertiser: Biotica Baby
OOH Size: Billboard | Double-decker Pole | Gate
Region: North Africa
Tags: New Advertiser
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