The international furniture brand IKEA has started the new year with an OOH campaign to inform viewers that their online store is finally available in Egypt.
Alternating the iconic blue and yellow colors of the Swedish brand, the ads invite audiences to “Buy it online and consider it delivered”, along the store’s website and additional ad copy that reads “Shop Online now without minimum order and we will deliver it to your doorstep”.
The campaign was released during the first week of January and can be seen on large uni-poles on various locations across Greater Cairo.
Industry: Shopping Malls
Advertiser: Al Futtaim Group
OOH Size: Gate | Large uni-pole | Serial
Region: North Africa
Tags: Furniture & Interiors | Global Brand | Online Portals
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