Egyptian radio station Nogoum FM has launched a new outdoor campaign to inform Cairo’s residents of their new broadcast schedule for the New Year. The ads present the variety of programs with images of their presenters and the broadcasting times. Media personalities Ibrahim Eissa, Zahra Ramy, Khaled Gawad, Tamer Bashir, and Eyhab Saleh catch the attention of viewers from different ads. The campaign was released during the first week of January and can be seen on large uni-poles and gates on various locations across Greater Cairo.
