New Plan teases viewers with outdoor campaign for Serrano

Egyptian developer New Plan Developments has renewed their OOH strategy with new visuals that proudly inform viewers that flagship project in New Capital Serrano is now sold-out.

Using the same teaser message “It’s time for a new plan” from their first OOH campaign back in June 2018, the real estate company asks viewers to “Stay Tuned” with OOH types of large format on the major roads of Greater Cairo.