The Egyptian Footwear company AMS continues their outdoor strategy on the roads of Greater Cairo and has added special die-cuts to the campaign to grab the audience attention in strategic OOH locations.

With visuals different to those used during their December campaign, the brand has switched billboards and a huge production of their boots can now be seen in several districts of the city.

Campaign Credits

Industry: Fashion wear

Brand: AMS

Advertiser: AMS Number One

OOH Size: die-cut | Gate | Large uni-pole | Special Production

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Country: Egypt

Region: North Africa

Tags: Footwear | Made In Egypt

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