With the start of the New Year, automotive dealer El Masria Auto has returned to the billboards of Greater Cairo with a new outdoor campaign that raises awareness about their services, as well as Subaru’s Car Service Center. Repeating last year’s artwork, the slogan promises viewers “With you everywhere”, with Subaru Car Service Center individually promoted along the locations of the car dealer and their hotline at the bottom of the ads. The campaign was released during the first week of January and displays a wider variety of OOH types and extended locations – as compared to last year’s strategy. Large uni-poles, billboards and gate combinations can be seen on the main roads of Greater Cairo.
