Sports organizer TriFactory and international sports brand New Balance have joined forces to announce the upcoming Pyramids Marathon, a multi-disciplinary race open to all publics.

The ads inform viewers of the dates under the slogan “All Roads Lead to The Pyramids”, honoring the all-famous millennial phrase “All roads lead to Rome”. The logos of the sponsors and partners, namely New BalanceMakadi HeightsON Sport and Nogoum FM, are displayed at the bottom of the ads over the event’s website.

Starting during the last week of December, the campaign uses large uni-poles and lightboxes on various locations across Greater Cairo.

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