Transportation mobile app Careem has launched a new OOH campaign to celebrate the start of 2019 with their Egyptian users.

Their recognizable green branded backgrounds host the slogan “From the first trip your wallet is on us”, along with the promo code “ELKOLKASBAN” which gives users of the private-hire app a free ride.

The campaign was released during the first week of January with uni-poles, billboards and T-Poles on various locations across Greater Cairo.

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