A new outdoor teaser campaign can be seen across the city with the announcement of funding and investment opportunities for Egyptian entrepreneurs.
Launched by the Ministry of Investment & International Cooperation together with GAFI (General Authority for Investment & Free Zones) and Ventures, this initiative aims at supporting entrepreneurs with a comprehensive approach. From funding to business development support, going through media, networking, and mentoring, Sherketak will empower Egyptian entrepreneurs as a means for accelerating Egypt’s economy.
The OOH campaign was launched during the first week of September as a teaser with no mention of advertiser, just the hashtag “فكرتك_شركتك#” which was not activated until this week. The artwork is colorful and full of lively drawings and motifs that represent modern technologies and business development.
With Large and X-Large uni-poles, Double-decker poles, Megas, Gates, T-poles, Chassis, and Flags, the campaign can be seen across the main districts of Greater Cairo.
Industry: Investment Banking
Brand: Fekretak Sherketak | Your Idea Your Company
Advertiser: Ministry of Investment & Int’l Cooperation | GAFI (General Authority for Investment & Free Zones) | Egypt Ventures
OOH Size: Flag | Gate | T-pole | Uni-Pole | Large uni-pole | Double-Decker | Chassis
Region: North Africa
Tags: EFGHERMES | Egypt Ventures | New Advertiser | North Africa | Product Launch | Teaser Campaign | UNDP | North Africa
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