Galaxy celebrates the New Year with gold bars

International chocolate brand Galaxy has reappeared on the roads of Greater Cairo to celebrate the start of the New Year with their Egyptian customers by giving away Gold Bars.

With visuals that display their two leading products in the market, namely the pocket-size chocolate bars and the chocolate flutes, the ad copy encourages viewers to “Win Gold Bars”, along additional details on how to participate.

Released during the first week of January, the campaign can be seen on the major roads of Greater Cairo with uni-poles, billboards, mega signs, lightboxes, and flags.