Paragon Developments has appeared on the billboards of Greater Cairo for the first time to present their new residential project in Sheikh Zayed. Under the name of Capstone Cliff Residence, the campaign invites viewers to “escape the city noise” and “gaze at the stars” with visuals that display the skyline of the area in both, daytime and nighttime along a camera recording design that indicates the time. The campaign started at the beginning of January on the main roads of Greater Cairo and uses OOH types of large format, such as billboards, uni-poles and mega signs.
