The strategic investment holding group in food and retail sectors Savola has launched a new OOH campaign to promote their ghee brand Rawaby with Chef Hassan, Chef Yousry and Chef Naglaa as the brand ambassadors. Different ad visuals serve to display the product, the brand ambassadors and additional models that represent the everyday-at-home cook, under the reassuring slogan “You and Rawaby are able to complete the task” “انتى وروابى قدها”. Starting at the beginning of January, the campaign can be seen on uni-poles, billboards, lightboxes, double-decker poles, and T-poles çon various locations across Greater Cairo.
