Following their announcement in December of an upcoming residential project in New Capital, real estate developer La Vista has upgraded their ongoing OOH campaign to reveal the first home units of La Vista City.
The new visuals display twin homes surrounded by water features, as well as modern villas, with a slogan that celebrates “New Year, New World” and additional copy that emphasizes the precise location of the project in the “Golden Square Extension” of the New Capital.
Released just in time for the start of the new year, the campaign continues to use large-format OOH types on the highest-trafficked roads of Greater Cairo.
Industry: Real Estate
Brand: La Vista City
Advertiser: La Vista Developments
OOH Size: Double-decker Pole | Gate | Large uni-pole | Mega-Sign | Serial
Region: North Africa
Tags: Campaign Upgrade | Golden Square Extension | New Administrative Capital | Product Launch
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