Following their recent branding campaign during December, the residential project of Al Futtaim Group CFC Homes in New Cairo has launched a new OOH campaign to announce the upcoming phase of “Smaller Villas”. With a clear focus on catering to a wider range of customers and not just the Egyptian elite, the ads use partitioned backgrounds to showcase the latest home units that will be part of Oriana IV, one of the residential compounds of Cairo Festival City. The campaign started just before the New Year with uni-poles, mega signs, double-decker poles, billboards, and lightboxes on the main roads of Greater Cairo.
