Egyptian leading dairy producer Halayeb Co. has brought back their previous OOH campaign with the experts who really know about cheese. The campaign repeats the same artwork and message that they launched in May just in time for Ramadan. The ads showcase their popular cheese varieties together with “the experts”, namely breadsticks, Egyptian Baladi and sandwich bread over a green background that matches the rebranded look of the Egyptian company. With uni-poles and mega-signs; the campaign fills different regions of Greater Cairo.
