African oil & gas corporation Oilibya has recently launched an Out-Of-Home campaign to present its new rebranded look under the new name of “OLA Energy”. Using a variety of visuals that depict a modern gas station, the slogan promises viewers that “We Keep You Going”, directing the audience to know that Oilibya is now changing to OLA Energy, and adding the new logo of the brand as reference. The campaign started with limited OOH locations during the third week of December and has gradually extended to new locations just before the start of January. Uni-poles and double-decker poles display the campaign on various roads of Greater Cairo.
