KFC promotes “Double Wrap” with outdoor campaign

KFC Egypt is back on the roads of Greater Cairo with a new OOH campaign to promote their “Double Wrap” sandwich.

The sandwich is elegantly presented on a wooden board, enhancing the delicious ingredients and the slogan “Twice as good”, along ad copy that informs viewers of the “2 chicken zinger” that are included in the wrapped tortilla.

Starting during the last week of December, the campaign can be seen on uni-poles, billboards and lightboxes on various locations across Greater Cairo.