The Online portal Souq.com has launched a new outdoor campaign to celebrate their 9th anniversary serving Egyptian customers.
Offering special discounts, the ads use gold motifs over blue-branded backgrounds with ad copy that announces “Our Birthday Celebrations with discounts up to 70%”, as well as special payment conditions with CIB and the logos of participating brands, such as Huawei.
The campaign hit the roads during the second week of December and can be seen on uni-poles, mega signs and lightboxes across several districts of Greater Cairo.
Industry: Mobile Apps | E-Commerce
Advertiser: Amazon | Souq.com
OOH Size: Lightbox | Mega-Sign | Uni-Pole | Butterfly
Region: North Africa
Tags: Anniversary Campaign | CIB | Huawei | Regional Brand
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