The National Bank of Egypt has upgraded their ongoing outdoor strategy with a new OOH campaign that announces the launch of new service “Phone Cash”.

With multi-artwork backgrounds filled with motifs that represent the varied features of the app, the slogan invites viewers to “Do everything from your place”, mentioning that you can pay, buy and transfer money through the Mobile App.

Starting during the second week of December, the campaign uses uni-poles and billboards on various locations across Greater Cairo.

NBE launches new Phone Cash Service-00
NBE launches new Phone Cash Service-00

The Art & Science of OOH

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