Engine Oil brand Mobil has recently renewed its OOH strategy with a new outdoor campaign that promotes Mobil 1 and fuel type Mobile Super Plus95.
Using varied backgrounds, the ads alternate between Mobil1 oil pack and its purchase bonuses like a free keychain and ball, and fuel Mobil Super Plus 95 with its slogan “Energy lives here”.
The campaign hit the roads during the second week of December with uni-poles, billboards and gate combinations on several districts of Greater Cairo.
Industry: Oil & Gas
Advertiser: Exxon Mobil Egypt
OOH Size: Billboard | Gate | Large uni-pole
Region: North Africa
Tags: Mobil 1 | Mobil Super Plus 95 | Special Promotion
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