The Egyptian developer Life Park has announced the launch of new villas in their residential project in October City with a new outdoor campaign. Using dark backgrounds, the ads informs viewers that the developer is now launching “Fully finished Twin & Villas” at Life Park October, with supplementary ad copy with the payment conditions and the ungrammatical teaser “Launch Now”. The campaign started to spread during the second week of December with uni-poles, billboards and lightboxes in gates and serial combinations on various locations of Greater Cairo.
