The international brand for oral hygiene products Signal has launched an OOH campaign to support the latest health initiative by UNICEF with the help of Donia Samir Ghanem as brand ambassador. Borrowing images form the TV commercials, the campaign displays the Egyptian actress surrounded by children while she attempts to raise awareness about children’s hygiene and health with the slogan “Their health is their future”. The campaign was released during the second week of December with uni-poles and billboards on a few selected strategic locations across Greater Cairo.
