Egyptian developer Real Mark and sales partner ERA have upgraded their ongoing OOH campaign for commercial project West Mark Jedar. Following their launch campaign in October that used creative die-cuts, the campaign has evolved to use simpler visuals, with ad copy that offers “Fully furnished offices starting from 68 m2” and “Double height 7 m units” and informs viewers of payment conditions. The new visuals were released during the first week of December and continue using the same variety of OOH types on the roads of Greater Cairo.
