Around the same dates as last year, the event organizers of the International Handicrafts Show have released an outdoor campaign to announce the new edition of the annual event.

Using multi-artwork backgrounds, the ad copy features all the needed information regarding the dates and location of the event, as well as the patronage of Egypt’s Primer Minister Mr. Mostafa Madbouly.

The campaign hit the roads during the second week of December and has extended with extra locations before the event on additional uni-poles, billboards and double-deckers across Greater Cairo.

New OOH announces International Handicrafts Show-00New OOH announces International Handicrafts Show-01

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