SAK upgrades campaign of Sueño with actress Hannah El Zahed

Following the recent launch of the residential project Sueño with a reveal campaign during November, real estate developer SAK has taken their OOH strategy to the next level with a new brand ambassador.

Introducing the Egyptian actress Hannah El Zahed, the ads display different images of the celebrity in different locations in the new capital, with the slogan “We understand your needs” in an artistic white font.

Released during the first week of December, the campaign can be seen on uni-poles, billboards, mega signs, and double-decker poles on different locations across Greater Cairo.