After the announcement of the last phase during November at Festival Living, CFC Homes has replaced the ads with new messages and visuals that aim at connecting with audiences at an emotional level.
With kaleidoscopic designs, the ads start the slogan with “YOU ARE” and complete it with the copy “the center of the universe at CFC Residential”. The logos, typos and visuals compose a top-notch branding initiative of international standards to reinforce the positioning of the residential project in Cairo Festival City.
Al-Futtaim Group released the campaign at the beginning of December on the company’s regular mega signs and uni-poles locations.
Industry: Real Estate
Brand: Festival Living | Cairo Festival City
Advertiser: Al Futtaim Group
OOH Size: Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Branding Campaign | New Cairo
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