The South Korean multinational electronics company LG has launched their first OOH campaign to promote the arrival in Egypt of their latest “Steam Washing Machines”.
Presenting the new appliances over clear design backgrounds, the ad copy informs viewers about the new steam technology as “cleanliness for your laundry and power saving”, with additional messages that state the saving of 36% of the power consumption, as well as 10 years guarantee and the elimination of “99.9% of bacteria”.
The campaign was released during the first week of December and can be seen on uni-poles, double-decker poles, lightboxes, and gate combinations on various locations across Greater Cairo.
Industry: Home Appliances
Advertiser: LG Egypt
OOH Size: Double-decker Pole | Gate | Large uni-pole | Lightbox
Region: North Africa
Tags: Global Brand | Product Launch
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.