The South Korean multinational electronics company LG has launched their first OOH campaign to promote the arrival in Egypt of their latest “Steam Washing Machines”. Presenting the new appliances over clear design backgrounds, the ad copy informs viewers about the new steam technology as “cleanliness for your laundry and power saving”, with additional messages that state the saving of 36% of the power consumption, as well as 10 years guarantee and the elimination of “99.9% of bacteria”. The campaign was released during the first week of December and can be seen on uni-poles, double-decker poles, lightboxes, and gate combinations on various locations across Greater Cairo.
