Following a quick and very short teaser campaign, international private-hire app Uber has replaced their outdoor campaign to announce the start of their new shared-riding service Uber Bus.

Using their regular branded backgrounds of minimalist design, the ads focus the attention on the image of a mini-bus with ad copy that offers viewers “For every day’s journey, Uber Bus” and announcing the starting date of service.

The reveal campaign was installed during the second of December with a mix of large and small OOH types across several districts of Greater Cairo.

Uber surprises Egypt with the launch of Uber Bus-00Uber surprises Egypt with the launch of Uber Bus-01
Uber surprises Egypt with the launch of Uber Bus-00Uber surprises Egypt with the launch of Uber Bus-01

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