The French-Egyptian developer Pyramids continues its OOH strategy on the roads of Greater Cairo to promote their residential project La Capitale in the upcoming Administrative Capital of Egypt.
Using patterned purple backgrounds, the ad copy features the slogan “Your apartment is guaranteed with your bank deposit, without losing your bank benefits”, adding the logos of the consulting company Sabbour to reinforce the brand’s credibility.
The campaign was upgraded and extended at the beginning of December and uses the regular variety of OOH types of large format, such as uni-poles, mega signs and double-decker poles in gates and serial combinations of enhanced visibility.
Industry: Real Estate
Brand: La Capitale
Advertiser: Pyramids Real Estate
OOH Size: Double-decker Pole | Gate | Large uni-pole | Mega Sign | Serial
Region: North Africa
Tags: New Administrative Capital | Sabbour
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.