The French-Egyptian developer Pyramids continues its OOH strategy on the roads of Greater Cairo to promote their residential project La Capitale in the upcoming Administrative Capital of Egypt.

Using patterned purple backgrounds, the ad copy features the slogan “Your apartment is guaranteed with your bank deposit, without losing your bank benefits”, adding the logos of the consulting company Sabbour to reinforce the brand’s credibility.

The campaign was upgraded and extended at the beginning of December and uses the regular variety of OOH types of large format, such as uni-poles, mega signs and double-decker poles in gates and serial combinations of enhanced visibility.

Pyramids reveals financial benefits at “La Capitale”-00Pyramids reveals financial benefits at “La Capitale”-01
Pyramids reveals financial benefits at “La Capitale”-00Pyramids reveals financial benefits at “La Capitale”-01

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