Real Estate developer Better Home has just upgraded and extended the outdoor media campaign for their latest residential and commercial development “Midtown” in the New Administrative Capital. Following the trend of natural landscape of their August campaign, the new ads portray new artwork and more focused messages, with images of lavish trees and a slogan that invites viewers to be the first settlers in the new capital. The ad copy reads “First villas project” and “First commercial mall”, in reference to the mixed-use facilities of the development. Launched during the last week of September, the campaign has replaced messages on the previous locations, as well as adding some new locations with uni-poles, mega-signs and double-decker poles across the city.
