A new OOH campaign has recently hit the city billboards to announce a new residential project in El Shorouk City.
Under the name of Alba (Spanish for “dawn”), the ads feature images of different home units “Apartments. Duplexes. Penthouses” at dawn and dusk under the slogan “Boutique Residence”. The partitioned backgrounds also serve to indicate the location; however, there is no mention of the developer yet, so stay tuned for the brand’s next campaign to reveal more details.
The campaign started at the beginning of December with uni-poles, billboards and double-decker poles on selected locations across Greater Cairo.
Industry: Real Estate
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole
Region: North Africa
Tags: El Shorouk City | Project Launch
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.