Just before the New Year starts,Porto Group has launched a new OOH campaign to position the residential wealth of projects of the brand, as well as to reinforce promotion of their latest compounds.

Following Amer Group’s unsophisticated and ambiguous OOH promotion from October, the real estate arm of the Egyptian business group invites viewers to “Choose your home from a name you trust”, with the names and locations of their latest residential projects across Greater Cairo – a mix of promotion and brand positioning with minimal artwork and focused ad copy.

The campaign started during the first week of December using uni-poles, gates, double-decker poles, and mega signs on the regular locations of the brand.

Porto Group attempts brand positioning with OOH-00Porto Group attempts brand positioning with OOH-01
Porto Group attempts brand positioning with OOH-00Porto Group attempts brand positioning with OOH-01

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