The leading dairy manufacturer Juhayna is keeping a busy schedule on the billboards since the Back-to-school season with yet another outdoor campaign – this time to promote their new yogurt cup size “The King”. Using blue-branded backgrounds as the show-case of the new yogurt cup, the ad copy announces “Larger size and economic price” along artwork that informs viewers of the nutrients and healthy benefits found in the yogurt. The campaign hit the roads of Greater Cairo during the first week of December and can be seen on gates, billboards and uni-poles.
