Islamic banking institution Al Baraka has launched a new OOH campaign that promotes saving and funding products with strong branding values.

Over monochrome backgrounds that match one of the colors of their logo, the Bahraini Islamic institution advertises saving packages and funding programs in compliance with Shari’a Law. The ad copy attempts at building customers’ trust with messages such as “a bank you will grow up with” and “partners in achievement”. Images of a compass and a plant trimmed in the form of an upwards arrow complement the ads.

The campaign was launched in the last week of September and portrays some peculiar die-cuts in specific locations, along with Large and X-Large uni-poles, Gates, Chassis, and T-Poles across the Greater Cairo.

alBaraka hits the billboards with strong branding campaign-00
alBaraka hits the billboards with strong branding campaign-00

The Art & Science of OOH

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