The Egyptian communication company WE has surprised the telecom market with the launch of a new internet plan focused on video gamers in a joint commercial venture with leading gaming platform PlayStation.

Under the name of LEVEL UP, the ads display an image of the PlayStation hit game Unchartered with ad copy that announces in English “For the first time in Egypt, enjoy the ultimate experience of the high speed internet bundles dedicated for gamers”, with “PlayStation Hits” and “Powered by PS4” as the catch taglines.

The campaign was launched during the first week of December on selected strategic locations of Greater Cairo with a clear focus on target audience.

Unexpected novel launch of WE for PlayStation Gamers-00
Unexpected novel launch of WE for PlayStation Gamers-00

Campaign Credits

Industry: Communication

Brand: WE

Advertiser: TE (Telecom Egypt)

OOH Size: Large uni-pole

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Country: Egypt

Region: North Africa

Tags: Cross-Promotion | PlayStation | PS4 | PlayStation Hits

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