Just before the end of the year, real estate company Eastern Constructions has launched a new outdoor campaign to renovate the promotion of their project Genova Compound.

Using patterned white backgrounds highlighted by the logo of the project, the ad copy promises viewers “Your life is better in the best location in Zayed”, along with the payment conditions and the developer’s hotline.

The campaign started during the first week of December with uni-poles, gates, billboards, and lightboxes on various locations across Greater Cairo.

Eastern renovates OOH promotion of Genova-00Eastern renovates OOH promotion of Genova-01
Eastern renovates OOH promotion of Genova-00Eastern renovates OOH promotion of Genova-01

Campaign Credits

Industry: Real Estate

Brand: Genova

Advertiser: EASTERN Constructions

OOH Size: Billboard | Gate | Large uni-pole | Lightbox

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Country: Egypt

Region: North Africa

Tags: Sheikh Zayed City

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