Emirati exhibitions & conferences organizers Strategic has launched their first Out-Of-Home campaign in Egypt to announce the new real estate event IPS. With different backgrounds to display a variety of property designs, the ad copy features the dates and locations for the upcoming “International Property Show”, along the slogan “More than what you expect” in reference to the special payment conditions offered during the event, as well as the patronage of Egypt’s Primer Minister Mr. Mostafa Madbouly. Starting during the first week of December, the campaign can be seen on double-decker poles and uni-pole gates across Greater Cairo.
