Real estate developer Smart has appeared in the billboards of Greater Cairo for the first time to announce the launch of residential project Town Gate in the upcoming New Administrative Capital of Egypt.
Blue partitioned backgrounds serve to display an image of the project design, along payment conditions and the slogan “The taste of life”. Additional ad copy describes the project as “R7 – luxury apartments”.
Launched at the beginning of December, the campaign can be spotted on some high-trafficked roads with OOH types of large format.
Industry: Real Estate
Brand: Town Gate
OOH Size: Double-decker Pole | Large uni-pole | Mega Sign
Region: North Africa
Tags: New Administrative Capital | Product Launch | EGEC
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