Real estate developer DM has brought back to the billboards their vacation project The Groove to announce the launch of a second phase.

Under the fitting slogan “Catch the second wave at The Groove”, along the tagline “launching phase two”, the visuals use patterns and beach elements that are self-explanatory of the beach project.

The campaign has just started and can be seen on the highest-trafficked roads of Greater Cairo using uni-poles, lightboxes and double-decker poles in a gate and serial combinations.

DM brings The Groove back on OOH to announce phase 2-00DM brings The Groove back on OOH to announce phase 2-01
DM brings The Groove back on OOH to announce phase 2-00DM brings The Groove back on OOH to announce phase 2-01

Campaign Credits

Industry: Real Estate

Brand: The Groove

Advertiser: DM Development

OOH Size: Double-decker Pole | Gate | Lightbox

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Country: Egypt

Region: North Africa

Tags: Ain Sokhna | Product Launch

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