Real estate developer DM has brought back to the billboards their vacation project The Groove to announce the launch of a second phase.
Under the fitting slogan “Catch the second wave at The Groove”, along the tagline “launching phase two”, the visuals use patterns and beach elements that are self-explanatory of the beach project.
The campaign has just started and can be seen on the highest-trafficked roads of Greater Cairo using uni-poles, lightboxes and double-decker poles in a gate and serial combinations.
Industry: Real Estate
Brand: The Groove
Advertiser: DM Development
OOH Size: Double-decker Pole | Gate | Large uni-pole | Lightbox | Serial
Region: North Africa
Tags: Ain Sokhna | Product Launch
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