Real estate developer EASTERN Constructions is back on the billboards of Greater Cairo with an evolved version of their outdoor campaign for project Genova.

With Egyptian international actor Maged El Masry as brand ambassador over a white background, the new ads include the slogan “Beauty of Zayed”, and continue the minimalist style that the brand started back in May with their first branding campaign.

Launched towards the end of September, the campaign includes some special set-ups in specific districts of the city, as well as uni-poles, double-decker poles, mega-signs, and billboards in multiple locations across Greater Cairo.

EASTERN develops the outdoor strategy for Genova compound-00
EASTERN develops the outdoor strategy for Genova compound-00

The Art & Science of OOH

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