Real estate developer EASTERN Constructions is back on the billboards of Greater Cairo with an evolved version of their outdoor campaign for project Genova.
With Egyptian international actor Maged El Masry as brand ambassador over a white background, the new ads include the slogan “Beauty of Zayed”, and continue the minimalist style that the brand started back in May with their first branding campaign.
Launched towards the end of September, the campaign includes some special set-ups in specific districts of the city, as well as uni-poles, double-decker poles, mega-signs, and billboards in multiple locations across Greater Cairo.
Industry: Real Estate
Brand: Genova
Advertiser: Eastern Developments
OOH Size: Gate | Uni-Pole | Double-decker Pole | Mega-Sign
Country: Egypt
Region: North Africa
Tags: Campaign Upgrade | Maged El Masry | North Africa | Product Launch | Sheikh Zayed City | North Africa
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.
