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Real estate developer La Vista has launched an OOH campaign to announce a new residential project in the upcoming Administrative Capital of Egypt.

Using dark backgrounds and white typo, the ads present the logo and name of La Vista City, informing viewers that the project will be located in the Golden Square Extension of the New Capital.

 The campaign uses a wide variety of large-format OOH types, such as double-decker poles, mega signs and uni-poles in gate and serial combinations of enhanced visibility across the Greater Cairo.

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