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The Egyptian Furniture store Kabbani has returned to the roads of Greater Cairo to announce new discounts, rewards and a contest to win 4 cars – repeating last year’s strategy.

On their usual red backgrounds, the visuals display the images of several Renault Logan, with ad copy that informs viewers of the contest to win the cars and many other rewards, as well as the “40% sale on all products” in a mix of Arabic and English typo and the dates of the promotion.

Starting during the first week of December, the campaign uses double-decker poles, uni-poles, lightboxes, T-Poles, and gate combinations on various locations across Greater Cairo.

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