Real estate developer Palm Hills has upgraded the visuals of their ongoing campaign for the launch of Badya, their latest residential project in 6th of October City.
Leaving behind Frida Kahlo and Goya’s Maja, the new visuals use a more practical creative and talk about “energy”, “flavor” and “curiosity” as the main features to answer the question of “What makes a creative city?”.
The new artwork started to appear on the roads of Greater Cairo after mid-November with uni-poles, billboards, lightboxes, and double-decker poles.
Industry: Real Estate
Advertiser: Palm Hills Developments
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Serial | Uni-Pole
Region: North Africa
Tags: Campaign Upgrade | Product Launch | 6 October City
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